Communications Platform as a service is a term that is becoming more popular every day. What it is, is a cloud-based platform that enables developers to embed real-time communication features directly into applications to create customized workflows. This technology is changing the way we do business by making it quick and easy to develop services and then scale them quickly.
This page will discuss the many aspects of CPaaS and how it can be leveraged for your business. You’ll get a better understanding of how CPaaS works, how it can be used across many verticals, and then we’ll get into some practical application.
We acquired the programmable communications API platform developed by Apidaze in 2017. With that acquisition, came a host of new services that we could offer to their customers. Services such as Voice, Rest APIs, WebRTC SDK and SMS are all designed to empower customers to easily create their own communications apps on our platform.
Many companies are launching into the CPaaS boom, but what makes us different is that we were the first wholesale provider to offer white label programmable network APIs. We have given our customers the tools to create custom network-based applications and integrations that are unique to their specific business processes.
There is a lot of buzz around CPaaS (Communications Platform as a Service) these days, including mergers and acquisitions by VoIP/UCaaS (Unified Communications as a Service) providers getting into the game. So, what does that mean for your sales team? It means we need to make sure we don’t make the typical mistake of trying to sell solutions to problems that don’t exist. We don’t want to deploy our sales teams with the goal of selling “CPaaS” solutions. First, they need to uncover the customers’ pain points, then use it to solve those problems, which leads us to the most important phase of the sales process: the discovery.
Failure is something in any business that can hurt in many ways. Spending months working on a product to find it doesn’t appeal to many can hurt total revenue, as well as create the fear to venture out as a company. CPaaS development has a much faster turnaround time meaning less cost to develop.
Bank of America, AirBNB, Coca-Cola, Comcast, and many more!
The functionality offered with CPaaS solutions includes:
Yes. CPaaS allows for rapid growth, higher retention, and increased profits. It’s also a low cost and low risk solution.