Your Definitive Guide to CPaaS

Explore the world of CPaaS with us as we take you from the basics to various practical applications of this Programmable Telecom technology.


Communications Platform as a service is a term that is becoming more popular every day. What it is, is a cloud-based platform that enables developers to embed real-time communication features directly into applications to create customized workflows. This technology is changing the way we do business by making it quick and easy to develop services and then scale them quickly.

This page will discuss the many aspects of CPaaS and how it can be leveraged for your business. You’ll get a better understanding of how CPaaS works, how it can be used across many verticals, and then we’ll get into some practical application.


Getting to Know CPaaS

What is CPaaS?

CPaaS, or Communications Platform as a Service, is a technology that allows developer to easily build services and applications using real-time communication features such as voice, video, chat, and SMS.

5 Ways to maximize your CPaaS Investment

Communications Platform as a Service (CPaaS)—a market expected to grow from $400 million in 2015 to over $8 billion by 2019—is entirely changing the game by allowing virtually anyone to create custom communication applications. So, how can brands use CPaaS to better compete and improve? Continue reading for our five go-to strategies.

What to Know Before Getting Started with CPaaS

Communications Platform as a Service (CPaaS) has revolutionized the way organizations communicate and develop new services. Long gone are the days of waiting for vendors to roll out new proprietary solutions, or needing to invest in costly technology to simply add new services. CPaaS offers a ready-to-use development environment in which anyone can create custom communication applications.
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UCaaS vs CPaaS: Everything You need to know

Communication is more critical than ever for the modern enterprise. It’s what drives deeper customer relationships, more meaningful partnerships and internal productivity. How this communication is enabled, however, can drastically vary. Let’s look at two of today’s most popular delivery models—Unified Communications as a Service (UCaaS) and Communications Platform as a Service (CPaaS)—and explore the key differences between each.

The CPaaS market is expected to grow from $400 Million in 2015 to over $8 billion by 2019

What VoIP Innovations is Doing in the Programmable Telco Space

We acquired the programmable communications API platform developed by Apidaze in 2017. With that acquisition, came a host of new services that we could offer to their customers. Services such as Voice, Rest APIs, WebRTC SDK and SMS are all designed to empower customers to easily create their own communications apps on our platform.

Many companies are launching into the CPaaS boom, but what makes us different is that we were the first wholesale provider to offer white label programmable network APIs. We have given our customers the tools to create custom network-based applications and integrations that are unique to their specific business processes.

How CPaaS is Changing How We Work

Empower Your VoIP Sales Teams with CPaaS

There is a lot of buzz around CPaaS (Communications Platform as a Service) these days, including mergers and acquisitions by VoIP/UCaaS (Unified Communications as a Service) providers getting into the game. So, what does that mean for your sales team? It means we need to make sure we don’t make the typical mistake of trying to sell solutions to problems that don’t exist. We don’t want to deploy our sales teams with the goal of selling “CPaaS” solutions. First, they need to uncover the customers’ pain points, then use it to solve those problems, which leads us to the most important phase of the sales process: the discovery.

CPaaS is Today’s Biggest Disruptive Technology

Failure is something in any business that can hurt in many ways. Spending months working on a product to find it doesn’t appeal to many can hurt total revenue, as well as create the fear to venture out as a company. CPaaS development has a much faster turnaround time meaning less cost to develop.

Illustration of a man and a women discussing business and VI's turnkey solution CPaaS communication APIs

Thinking Outside the Vertical

Hospitality: An Exciting New Reality

Today’s world of hospitality looks nothing like it did 20, 10 or even 5 years ago. We now live in an era where guests can automatically control in-room and amenity services; where conversations with staff can be initiated anytime, anywhere with just the touch of a finger; where hotels can integrate dynamic new touchpoints that drive more memorable moments.

Finance: Exploring Uncharted Territory

In today’s tech-driven world, the role of the financial service provider (FSP) has drastically changed. Consider that in the U.S. alone, nearly half of consumers want robo-advice from their banks. Industry leaders like Bank of America are now developing completely automated branches that enable customers to engage with off-site tellers. One-third of millennials believe they won’t even need a bank in five years.

Healthcare: Unlocking Limitless Possibility

Perhaps no other industry can benefit from communication-enablement as much as healthcare. Think about it: in almost every patient study, general expectations are communication-focused. For example, there’s the need to be listened to, to receive clear explanations and instructions, and for better scheduling and time management. These are all realistic expectations, and they can be instantly enhanced using CPaaS.

Government: The Massive Untapped Potential

In many ways, it can be argued that the citizen experience is the most critical customer experience of all. The way local, state and federal government agencies interact, serve and protect is of the utmost importance, and yet there is so much room for improvement. In fact, recent research shows government to be rated as the No. 1 industry with the worst customer service.

Practical Application

CPaaS: The ultimate Advantage in an AI Arm’s Race

Two years from now, 84 percent of companies will consider artificial intelligence (AI) “essential” to competitiveness. By this time, it’s also expected that the use of AI will transcend far beyond IT to critical lines of business that drive next-gen customer experience (i.e. sales, marketing, finance, HR).

VR/AR: A Hotbed of Innovation Using CPaaS

Snapchat, Pokémon Go, Samsung Gear – do you know anyone using these apps? They’re all massive commercial advancements in virtual reality (VR) and augmented reality (AR). Just how big, exactly? Consider that Pokémon Go experienced over 7 million downloads within its launch week, compared to 2.2 million for Angry Birds 2. Meanwhile, Snapchat saw an increase of 30 million users between 2016 and 2017 alone.

Explosive Impact of CPaaS and IOT

8.4 billion – that’s how many IoT devices are currently installed, according to Gartner, and that number is expected to grow to 20.4 billion by 2020. These devices are proliferating the home, the workplace, and most certainly the enterprise. In fact, the number of these devices this year outnumbered the world’s population for the first time in history.

CPaaS Analysis: State of the Market, Major Players and More

Do you want to optimize workflow? Maximize efficiency? Innovate customer experience? Then you’re going to want to pay attention to Communications Platform as a Service (CPaaS). This cloud-based platform allows companies to embed real-time communications like voice, video and SMS directly into any Web or mobile app.


While some development skills are important, the great thing about programmable telco is that it presents an easy to understand API. This allows for control over voice and messaging functions via REST using XML and JSON formats, without having to have any knowledge of complex telecom interworking! Some skills that would be helpful in leveraging this would be web development methodologies such as HTML5, JavaScript, XML, REST, and JSON.

Bank of America, AirBNB, Coca-Cola, Comcast, and many more!

The functionality offered with CPaaS solutions includes:

  • Mobile and wireline telephony/voice
  • SMS, MMS picture messaging
  • Popular in-app messaging such as Facebook and WeChat
  • Notification services
  • Speech recognition
  • Video, mobile browsing
  • VoIP
  • Two-factor authentication
  • WebRTC

Yes. CPaaS allows for rapid growth, higher retention, and increased profits. It’s also a low cost and low risk solution.